BlueJam

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Jeans. The ultimate wardrobe MVP. Whether you're rocking a casual day look or dressing up for a night out, denim is the go-to fabric that never lets you down. It's versatile, timeless, and perfect for every occasion, but let's be real, finding the perfect pair can sometimes feel like searching for a needle in a haystack.
With so many cuts, fits, and styles,

how do you choose?

We're here to guide you through the world of denim, helping you find the jeans that flatter your unique shape and make you feel fabulous.We will help you discover how they can complement your body type, and share tips on how to style your favourite pair. Because at the end of the day, it's all about feeling great in what you wear—and we're here to make that happen.

What is India Size?

India Size is a pioneering project led by the National Institute of Fashion Technology (NIFT) under the Ministry of Textiles. It aims to create a standardised sizing chart that reflects the unique body shapes and measurements of the Indian population.

Data Sources

By conducting a nationwide survey using state-of-the-art 3D body scanners, this initiative is set to revolutionise the way we shop for clothes by providing a fit that feels like it was made just for you.

Impact

The India Size project is about understanding that the average Indian body is different—our curves, our frames, our proportions are unique and diverse. With standardised sizes tailored specifically to Indian men and women, the guesswork is finally taken out of shopping.

BlueJam has partnered with the Ministry of Textiles, Government of India, to conduct wearer trials for precise sizing. We're developing an AI-powered FIT calculator based on Indian Sizing Charts.

Sign up now to find your IN size soon. By signing up, you also stand a chance to be a part of the brand's trials and win a free gift. T&C*

These categories ensure that clothing is designed to accommodate varying heights, providing better proportions for individuals of different statures.

Based on data collected from six Indian cities across North, West, South, Central, East, and North-East regions, the population can be categorised intoFive distinct body types.

These classifications are determined by the difference between chest and waist measurements.

For Example:


Chest of body type A is 15-20 cm bigger than waist.

  • Body Type A: 20-15
  • Body Type B: 15-10
  • Body Type C: 10-5
  • Body Type D: 5-0
  • Body Type E: 0-(-5)

By considering these height and hip measurements, India Size moves beyond traditional size labels to create a more personalised and accurate fitting experience, catering to the unique body types found across India. 
Understanding your body type, especially within the context of Indian body shapes, can help you find the perfect pair of jeans that not only fits well but also enhances your natural shape. 

Let's explore the mainstream body types for men and see which styles of jeans are best suited for each.

type 1 rectangle.jpg__PID:22d093cf-ede0-42c9-bdee-a5d43e12cf61

This body type features nearly equal measurements for the shoulders, waist, and hips, creating a straight, balanced silhouette. The bust, waist, and hip measurements are aligned, resulting in a uniform shape from top to bottom.

type 2 inverted triangle 2.0.jpg__PID:fbdbdea9-b135-45f9-9413-4220655c6dfd

Characterised by broad shoulders and a narrower waist and hips. This body type has a V-shaped torso with a wider upper body compared to the lower body.

type 3 oval.jpg__PID:7bba8080-4acc-4932-bf69-cb40c4107ee4

This body type features a fuller midsection, with the waist measurement larger than the bust and hips. It has a rounded appearance around the abdomen, creating a softer, more rounded silhouette.

type 4 trapezoid 2.0.jpg__PID:ecf172f8-b1a0-4d4e-be5f-2732d3449e40

Broad shoulders with a slight taper down to the waist and hips. The shoulders are wider than the waist and hips, but the overall body shape is balanced and symmetrical.

type5 triangle.jpg__PID:54fe82a0-1723-4217-acd6-370884f785e5

Wider hips and waist compared to the shoulders, giving a more bottom-heavy appearance. The shoulders are narrower, creating a triangular silhouette with more emphasis on the lower body.

Artboard 1 (1).jpg__PID:faad29c2-1d91-4753-9e3a-73382af933cb

Type 1: Rectangle
(The Slim Build)

Proportions
This body type features nearly equal measurements for the shoulders, waist, and hips, creating a straight, balanced silhouette. The bust, waist, and hip measurements are aligned, resulting in a uniform shape from top to bottom

You’ve Got
A lean frame with narrower shoulders, chest, and waist. You’re naturally slim and can pull off almost any look with ease.

Your Go-To Jeans: Super Slim or Slim Tapered

Why? Super slim jeans are your ticket to a sharp, streamlined look. These jeans fit close to your body, giving you a modern, edgy vibe that plays up your lean physique.
If you’re looking for something a tad more relaxed but still want that tailored finish, go for straight tapered jeans—they’re snug up top and loosen up towards the knees, balancing your proportions perfectly.

Rock your frame with our top petite picks!

front angle of straight fit jeans in black
mid rise straight leg jeans in black
back angle of the straight fit jeans in black
flexible black straight fit jeans
black fitted straight jeans
front angle of straight fit jeans in black
mid rise straight leg jeans in black
back angle of the straight fit jeans in black
flexible black straight fit jeans
black fitted straight jeans

Move Easy Straight Jeans: Black

Rs. 1,790.00
light blue denim straight leg jeans, front angle
Light blue straight fit jeans
Move Easy Straight Jeans: Light Blue
light blue denim straight leg jeans, front angle
Light blue straight fit jeans
Move Easy Straight Jeans: Light Blue

Move Easy Straight Jeans: Light Blue

Rs. 1,990.00
Blue straight leg denim jeans, front angle
Blue straight fit jeans
flexible blue jeans men straight fit
back standing of straight fit blue jeans
back of straight fit blue jeans
Blue straight leg denim jeans, front angle
Blue straight fit jeans
flexible blue jeans men straight fit
back standing of straight fit blue jeans
back of straight fit blue jeans

Move Easy Straight Jeans: Blue

Rs. 1,990.00
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown

Move Easy Straight Jeans: Overcast Brown

Rs. 1,990.00
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Type 2: Inverted Triangle
(The Athletic Build)

Proportions
Characterised by broad shoulders and a narrower waist and hips. This body type has a V-shaped torso with a wider upper body compared to the lower body.

You’ve Got
Broad shoulders, muscular legs, and a narrow waist. You’ve been putting in the work at the gym, and it shows.

Your Go-To Jeans: Slim Fit or Straight Cut

Why? You want a pair that shows off those gains without feeling restrictive. Slim-fit jeans hug your frame just right, accentuating your toned legs and giving you a sleek, modern silhouette. But if you prefer a bit more room, straight-cut jeans are your best bet—they’re fitted enough to show off your build but relaxed enough to keep you comfortable all day long.

Rock your frame with our top petite picks!

front angle of straight fit jeans in black
mid rise straight leg jeans in black
back angle of the straight fit jeans in black
flexible black straight fit jeans
black fitted straight jeans
front angle of straight fit jeans in black
mid rise straight leg jeans in black
back angle of the straight fit jeans in black
flexible black straight fit jeans
black fitted straight jeans

Move Easy Straight Jeans: Black

Rs. 1,790.00
light blue denim straight leg jeans, front angle
Light blue straight fit jeans
Move Easy Straight Jeans: Light Blue
light blue denim straight leg jeans, front angle
Light blue straight fit jeans
Move Easy Straight Jeans: Light Blue

Move Easy Straight Jeans: Light Blue

Rs. 1,990.00
Blue straight leg denim jeans, front angle
Blue straight fit jeans
flexible blue jeans men straight fit
back standing of straight fit blue jeans
back of straight fit blue jeans
Blue straight leg denim jeans, front angle
Blue straight fit jeans
flexible blue jeans men straight fit
back standing of straight fit blue jeans
back of straight fit blue jeans

Move Easy Straight Jeans: Blue

Rs. 1,990.00
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown

Move Easy Straight Jeans: Overcast Brown

Rs. 1,990.00
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Type 3: Oval
(The Broad Build)

Proportions
This body type features a fuller midsection, with the waist measurement larger than the bust and hips. It has a rounded appearance around the abdomen, creating a softer, more rounded silhouette.

You’ve Got
A solid, wider frame with broader shoulders and a more muscular chest and thighs.

Your Go-To Jeans: Loose Fit Tapered or Relaxed 

Why? When you’ve got a broader build, comfort is key—but that doesn’t mean you have to sacrifice style. Relaxed fit jeans give you the room you need without looking baggy, offering a laid-back vibe that’s perfect for your shape. For a more refined look, relaxed tapered jeans narrow towards the ankles, adding structure while keeping things comfortable.

Rock your frame with our top petite picks!

denim with pockets in loose fit jeans, front angle
adjustable waistband jeans in black loose fit
back angle mens loose fitting jeans in black
flexible mens loose fitting jeans in black
men's jeans baggy in black loose fit
side angle mens loose fitting jeans in ash black
denim with pockets in loose fit jeans, front angle
adjustable waistband jeans in black loose fit
back angle mens loose fitting jeans in black
flexible mens loose fitting jeans in black
men's jeans baggy in black loose fit
side angle mens loose fitting jeans in ash black

Metro Comfort Loose Jeans: Ash Black

Rs. 1,990.00
mens loose fitting jeans with twisted seams
baggy blue jeans for men loose fit, front angle
side angle, blue mens loose fitting jeans
loose blue jeans men faded wash
cuffs back angle, Loose fit baggy blue jeans mens
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mens loose fitting jeans with twisted seams
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back angle, loose fit blue jeans for men

Metro Comfort Loose Jeans: Faded Blue

Rs. 1,990.00
baggy blue jeans for men with stripes wash
men's jeans baggy loose fit twisted seams
loose fit baggy blue jeans mens striped
back angle, mens blue jeans loose fit stripes wash
flexible loose fit blue jeans for men striped wash
contour band details for loose blue jeans men
baggy blue jeans for men with stripes wash
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flexible loose fit blue jeans for men striped wash
contour band details for loose blue jeans men

Metro Comfort Loose Jeans: Blue Stripes

Rs. 1,990.00
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey
Metro Comfort Loose Jeans: Cast Iron Grey

Metro Comfort Loose Jeans: Cast Iron Grey

Rs. 1,990.00
Artboard 5.jpg__PID:2187bac9-3be1-42b7-88ec-2d18f6779dd7

Type 4: Trapezoid
(The Balanced Build)

Proportions
Broad shoulders with a slight taper down to the waist and hips. The shoulders are wider than the waist and hips, but the overall body shape is balanced and symmetrical.

You’ve Got
Broad shoulders and chest with a balanced waist and hips, creating a strong but proportionate silhouette.

Your Go-To Jeans: Straight Cut

Why? Slim-fit jeans work wonders by highlighting your balanced proportions, offering a sleek and tailored look without being too tight. For a more relaxed yet polished appearance, straight-cut jeans provide a classic, versatile option that complements your even frame.

Rock your frame with our top petite picks!

front angle of straight fit jeans in black
mid rise straight leg jeans in black
back angle of the straight fit jeans in black
flexible black straight fit jeans
black fitted straight jeans
front angle of straight fit jeans in black
mid rise straight leg jeans in black
back angle of the straight fit jeans in black
flexible black straight fit jeans
black fitted straight jeans

Move Easy Straight Jeans: Black

Rs. 1,790.00
light blue denim straight leg jeans, front angle
Light blue straight fit jeans
Move Easy Straight Jeans: Light Blue
light blue denim straight leg jeans, front angle
Light blue straight fit jeans
Move Easy Straight Jeans: Light Blue

Move Easy Straight Jeans: Light Blue

Rs. 1,990.00
Blue straight leg denim jeans, front angle
Blue straight fit jeans
flexible blue jeans men straight fit
back standing of straight fit blue jeans
back of straight fit blue jeans
Blue straight leg denim jeans, front angle
Blue straight fit jeans
flexible blue jeans men straight fit
back standing of straight fit blue jeans
back of straight fit blue jeans

Move Easy Straight Jeans: Blue

Rs. 1,990.00
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown
Move Easy Straight Jeans: Overcast Brown

Move Easy Straight Jeans: Overcast Brown

Rs. 1,990.00
Artboard 7.jpg__PID:89ef5d93-c061-43cc-b01f-0f290ba46b15

Type 5: Triangle
(The Pear Shape)

Proportions
Wider hips and waist compared to the shoulders, giving a more bottom-heavy appearance. The shoulders are narrower, creating a triangular silhouette with more emphasis on the lower body.

You’ve Got
Wider hips and waist compared to your shoulders, giving you a more bottom-heavy appearance.

Your Go-To Jeans: Bootcut or Relaxed Fit

Why? Bootcut jeans are ideal as they balance out your proportions by flaring slightly from the knee, creating a more harmonious look. Relaxed-fit jeans offer comfort while providing a relaxed silhouette that doesn't cling too tightly to the hips and thighs.

Rock your frame with our top petite picks!

front angle relaxed fit jeans in dusty grey
relaxed fit jeans in dusty grey twill
dusty grey relaxed fit jeans with pockets
back angle dusty grey carpenter men's jeans in relaxed fit
dusty grey relaxed fit jeans
men's carpenter pants in dusty grey
front angle relaxed fit jeans in dusty grey
relaxed fit jeans in dusty grey twill
dusty grey relaxed fit jeans with pockets
back angle dusty grey carpenter men's jeans in relaxed fit
dusty grey relaxed fit jeans
men's carpenter pants in dusty grey

Urban Hike Carpenter Relaxed Jeans: Dusty Grey

Rs. 1,990.00
front angle of relaxed fit jeans in green twill
green carpenter pants in relaxed fit
back angle green men's carpenter pants with relaxed fit
twill carpenter pants in green
stylish green carpenter jeans
front angle of relaxed fit jeans in green twill
green carpenter pants in relaxed fit
back angle green men's carpenter pants with relaxed fit
twill carpenter pants in green
stylish green carpenter jeans

Urban Hike Carpenter Relaxed Jeans: Dark Green

Rs. 1,990.00
Urban Hike Carpenter Relaxed Jeans: Mint Yellow
relaxed fit jeans in mint yellow twill
back angle mint yellow relaxed fit denim
men's carpenter jean in mint yellow
men's carpenter jean in mint yellow
Urban Hike Carpenter Relaxed Jeans: Mint Yellow
relaxed fit jeans in mint yellow twill
back angle mint yellow relaxed fit denim
men's carpenter jean in mint yellow
men's carpenter jean in mint yellow

Urban Hike Carpenter Relaxed Jeans: Mint Yellow

Rs. 1,990.00
Urban Hike Carpenter Relaxed Jeans: Dark Brown
front angle, group shot brown and dusty grey jeans relaxed fit mens
side angle brown twill carpenter jeans mens
brown twill relaxed fit carpenter pants
Urban Hike Carpenter Relaxed Jeans: Dark Brown
front angle, group shot brown and dusty grey jeans relaxed fit mens
side angle brown twill carpenter jeans mens
brown twill relaxed fit carpenter pants

Urban Hike Carpenter Relaxed Jeans: Dark Brown

Rs. 1,990.00

Designed to Embrace Your Unique Body

At Blue Jam,  we’ve always understood that Indian body types need jeans that are crafted with more thought, more care, and more precision. Our designs are informed by real data about how our customers’ bodies are shaped, ensuring that every pair of BlueJam jeans fits you just right.
With the India Size chart, we’re ready to refine our fits even further, bringing you styles that don’t just look good but feel good too.
So the next time you slip into a pair of BlueJam jeans, remember—you’re wearing something that was made for India, by India.

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